The course

Course map

Nine chapters + wrap-up

3.5 hours of video across 35 lessons, with additional reading and a further-reading PDF.

You spent five to six years in pharmacy or medicine school. Your education gave you the science — clinical reasoning, patient care, regulatory literacy. What it did not give you is the market side: how pharmaceutical companies make money, what a brand plan is, why some drugs get reimbursed and others do not, and how to negotiate a salary package. The pharmacist who understands pharmacokinetics but cannot explain what a brand plan is will be outcompeted by the pharmacist who knows both. This course closes that gap.